Your Founding Family campaign is built.

Before the wine goes on sale in August, these ads invite people to join your list: the Founding Family. Below is everything we set up, the three ad campaigns we'll be testing, and the welcome email people receive. Approve each one, or ask for a revision, and we'll take it from there.

Already done for you

What we set up, step by step

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Lead campaign built in MetaOne campaign, three ad groups, six ads across Facebook and Instagram. Everything sits paused and spends nothing until you and Daniel give the go.
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"Join the Founding Family" signup formName and email only, one tap, adults 21 and over. No website needed; the form opens right inside Facebook and Instagram.
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Privacy policy publishedA Family Room-branded privacy page backs the form, as Meta requires.
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Every signup saved instantlyEach person lands in a secure database within five minutes of submitting, with a record of which ad brought them in.
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Klaviyo connectedWe wired everything into YOUR Klaviyo account. A new list called "Founding Family (Meta Lead Ads)" now lives there, and every signup joins it automatically with proper email consent recorded.
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Welcome email built in your KlaviyoThe confirmation email below was built inside your Klaviyo and sends from info@familyroomwine.com. All your subscriber history and unsubscribes stay in your account.
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Welcome flow turned onThe moment someone joins the list, your Klaviyo sends them the welcome email. No manual steps.
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Tested end to endWe ran a live test signup all the way through: saved to the database, added to your Klaviyo list, welcome email delivered. It works.
For your approval

Three ways in, one list

Each campaign speaks to a different audience with a different message. All three feed the same Founding Family list, and we measure which one brings people in at the lowest cost. After about two weeks, the winner gets the budget.

For your approval

The welcome email

Sends automatically from Family Room Wine <info@familyroomwine.com> via your Klaviyo the moment someone signs up. Subject line: Welcome to the Founding Family. The greeting personalizes to each person's first name.

Founding Family welcome emailV2 · Updated for youAwaiting your decision
      
FAMILY ROOM WINE
A bottle of Family Room Cabernet Sauvignon with confetti falling
Welcome to the
Founding Family.
Hey Ana,
Welcome in. You're officially part of the Founding Family.
Here's what that means: when our first release goes on sale in August 2026, you'll hear about it first, and there's a founding member offer waiting for you on those first bottles.
Between now and then, we'll share the story as it happens. The first bottling. The Family Room Grant. The road to launch.
Family Room is a Queer-owned and led winery making quality Cabernet Sauvignon that belongs on everyday tables, not just special occasions. It's made for living rooms and porches, for long conversations and the people you choose.
There's Room for Everyone.
Pull up a chair.
Family Room Wine
FOLLOW ALONG ON INSTAGRAM
 
You're getting this because you joined the Family Room Wine Founding Family list. Rather not hear from us? Unsubscribe here, no hard feelings.

For adults 21 and over. Enjoy responsibly.
Family Room Wine · Prosser, Washington
      
+ Your note & what we changed

You said: “Same note about pricing as above. And if possible, can we change the city and state at the end to Prosser, Washington. That is where the actual winery is and what is listed on the label. Thank you!” — Ana, July 7

What we did: We took the under-$20 line out of the email and it now signs off from Prosser, Washington — updated both here and in the live email inside your Klaviyo, so every new signup already gets the corrected version.

Required before you submit

Choose your monthly ad budgetRequired

Pick the total you'd like us to spend per month running these three campaigns. We optimize toward the lowest cost per signup within it, and you can change it later. You'll need to choose one before the submit button appears.

Got it. Thank you, Ana.