For your review · Welcome email series
When someone joins your email list, these four notes will greet them automatically, one at a time. Read each one below, then approve it or tell us what to change. Your feedback saves the moment you click.
These switch on in Klaviyo for new subscribers once your email setup is live. Nothing sends until you approve it.
Email 1 · Brand intro · Sends right away
We're so happy you're here.
Family Room is a Queer-owned and led winery. We make a Cabernet Sauvignon from Washington-grown grapes, gently made, honestly priced, and meant to be shared with the people who feel like home.
Around here there's no dress code and no wine-speak required. Just good wine, good company, and room for everyone at the table.
Every so often we'll show up in your inbox with new releases, gatherings worth planning, and stories from our chosen family to yours. That's it. No flooding your inbox, no fuss.
Find your bottleCome as you are.
Email 2 · Meet Family Room · Day 3
Some family we're born into. Some family we find: the friends who show up, stay late, and love us into the people we were always meant to be.
Family Room was built on that feeling. We're a Queer-owned, Queer-led winery, and we believe joy like ours belongs out loud, 365 days a year, not just in June.
Our wine is made the same way chosen family is: gently, honestly, with the time and care to become exactly what it was meant to be. We know the feeling.
Pull up a chair. You're part of this now.
Meet us on InstagramThere's room for everyone.
Email 3 · Product story & mission · Day 6
Our 2023 Cabernet Sauvignon is light on its feet and easy to love: lush blackberry and currant, soft pepper, a little baking spice. Washington-grown grapes with a less-is-more touch. Never overworked, never overdone.
Washington AVA · Lush blackberry & currant, soft pepper, baking spice
We won't gatekeep quality. Great wine belongs on weeknight tables and in grocery carts, not just on special occasions.
There's more in this bottle than wine, too. Family Room funds the Family Room Grant, which puts real money behind LGBTQ+ entrepreneurs. Chosen family takes care of each other. That's the whole idea.
Find it near youEveryone deserves delicious.
Email 4 · Stay connected · Day 10
This is the part where we stay close.
We're on Instagram and TikTok most days, sharing pour shots, gatherings, and Queer joy in the wild. Come say hi, bring your people, and tag us when Family Room makes it to your table.
More is on the way: new releases, Family Room Grant news, and plenty of reasons to gather. We'll keep you posted, and we'll keep your seat saved.
Follow alongEveryone's here.
Timing, order, things you'd add, things that don't sound like you. This is the place.
