Onboarding · Family Room Wine × The Gaygency

Welcome to The Gaygency, Ana.

We're so happy you're here. Here's everything you told us, the plan we're pouring into, and the road ahead — all in one place.

Come as you are.
Founder: Ana Hartnett · Decatur, GA · Eastern Time · Weekly check-ins

Step One

Here's what you told us

Your onboarding answers, gathered in one spot so we're all working from the same songbook.

The Brand & Audience

A Queer wine brand for everyday joy

Reaching LGBTQ+ wine drinkers and allies, ages 25–65, across the U.S. Content built around the things you love most:

  • Community & chosen family
  • The wine itself — your 2023 Washington Cabernet
  • Queer joy, 365 days a year
Social Media

Instagram-first, everywhere it counts

You're active on Instagram (priority), TikTok, Facebook & Threads, and you'd like us handling DMs in full.

  • @familyroomwine · @family.room.wine
  • Full DM handling
  • Voice & existing creative shared with us
Paid Ads

Meta & Google, pointed at sales

Your goal is sales and revenue. Google Ads is connected and we're getting into Meta now.

  • Audience: LGBTQ+ drinkers & allies
  • Category: wine (alcohol — handled with care)
  • U.S. targeting
Email

Klaviyo, set up to welcome people in

We'll build your email foundation in Klaviyo, with a warm welcome series for new subscribers.

  • Goal: sales & conversions
  • A welcome flow already started
  • Room to grow your list from here
A few things to confirm together

Quick wins to unlock the rest

None of these slow us down getting started — they just help us pour everything into the right glasses:

  • Accept the 5 account access invites (Google Ads, Analytics, Tag Manager, Klaviyo, Meta) so we can get to work
  • Your headline offer + where ads should send people (landing page)
  • A quick confirmation that your email list opted in, before we send

Step Two

The gameplan

How we bring Family Room to more tables — built straight from your brand's four pillars: Gather, Queer Joy, The Wine, and Impact.

1

Get the family together

Accept access, confirm your ad and email accounts, and lock your brand kit so everything we make looks unmistakably Family Room.

2

Show up with Pride

A monthly content plan — 10 posts a month plus stories — across your four pillars. Warm, real, and unapologetically joyful. Instagram-first, posting consistently.

3

Pour into the right rooms

Meta & Google ad campaigns built for sales, reaching LGBTQ+ drinkers and allies — fully compliant with alcohol advertising rules, with creative we test and sharpen over time.

4

Set the table for email

Your Klaviyo foundation: list setup, a signup form, and a four-part welcome series — Brand Intro, Meet Family Room, Product Story & Mission, and Stay Connected.

5

Measure the love

A clear monthly report on each service, so you always know what's working and where the next pour is headed.

Step Three

The road ahead

Where we are and where we're headed. No date pressure — we move as fast as the pieces come together.

Done

Welcome aboard Complete

You signed, you onboarded, and you told us everything we needed. This part's already behind us.

Week 1

Access & foundations

We accept your account invites, confirm everything's connected, lock the brand kit, and tie up those few open questions.

Weeks 1–2

Build

Your first content brief and month-one calendar, the Klaviyo welcome series, and your first Meta campaign — all assembled and ready.

Weeks 2–3

Launch

Posts go live, your welcome emails switch on, and your first ads start running. Family Room, out in the world.

Ongoing

Grow & report

We optimize what's working, keep the content flowing, and send a clear report every month. Onward and upward.